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PROJECT DIRECTION
PROJECT DIRECTION

Exploring and portraying monstrosity through an unreal, senseless cardboard set.
Evoking discomfort and the uncanny.
Photography: Mathieu Croizé
Art Direction: Alix Dejousse
Creative Direction: Antoine Pouyer
Exploring and portraying monstrosity through an unreal, senseless cardboard set.
Evoking discomfort and the uncanny.
Photography: Mathieu Croizé
Art Direction: Alix Dejousse
Creative Direction: Antoine Pouyer




Tailoring the packaging to the universe.
Channeling the codes of vintage newspapers and freak shows.
Art Direction: Alix Dejousse
Creative Direction: Antoine Pouyer
Tailoring the packaging to the universe.
Channeling the codes of vintage newspapers and freak shows.
Art Direction: Alix Dejousse
Creative Direction: Antoine Pouyer




Creation of an artbook. Insight into the creative process and artistic universe. Inspired by fanzines and logbooks.
Art Director: Antoine Pouyer.
Creative Director: Antoine Pouyer.
Written by: Antoine Pouyer.
Creation of an artbook. Insight into the creative process and artistic universe. Inspired by fanzines and logbooks.
Art Director: Antoine Pouyer.
Creative Director: Antoine Pouyer.
Written by: Antoine Pouyer.
















